Email is a tool that everyone uses, and people regularly check them for information. If your company is not using email marketing as a branding and sales tool you are missing out on one of the most affordable ways to communicate with your customers and increase sales.
Email marketing is affordable, simple, and effective. Statistics show that 60 to 70 percent of your existing customers would buy offers from your newsletter which can increase sales for with a minimal effort. Email marketing on average generates $57.25 for every $1 spent which makes it the most effective form of direct marketing.
Email marketing should be tested. Testing your email campaigns is inexpensive but can increase results by 20% which is a substantial increase. When testing your email campaigns make sure to send them to the same target market at approximately the same time. Having the right subject line can substantially increase your emails open rate. Spend time thinking of the right subject line so more of your audience get the benefits of your companies, products or services.
Following up with the people who click on links provided can help you increase sales and build personal relationships with your audience. In today’s marketing world personalization is becoming more important and enhances customer loyalty.
Whether you are currently using email marketing or would like to include it in your marketing strategy, we can help you get the results you desire.
Email Marketing