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Social Media Networking
Getting Cozy with Social Media
Social Networking might be familiar for you, or perhaps it’s a fuzzy buzzword that has caused you unnecessary grief and anxiety. Rest assured, it is a worthwhile endeavor, and it is your friend.
Social Media Benefits
• Increasing Traffic
• Increasing Brand Awareness
• Direct Communication With Target Customers
• Increasing Business Credibility
• Developing a Loyal Network community
• Promoting Content/Blogs/Specials/Contests/Promotions/News
Social media marketing has been the rage for the last few years. Many businesses use social media to communicate with their audience but find it difficult to determine the return on investment. Social media is becoming more of a sales tool in today’s marketing strategies and generating some pretty good results. Here are some ways your business can use social media as a sales tool:
Set up alerts and monitoring: You should be prompt in interacting with your social media audience using programs like Hoot Suite or Hubspot. Not using your social media channels as a bulletin board for outbound marketing techniques but engaging with your customers can help build and inbound marketing channel that will generate sales and build trust and confidence in your company.
Pull social media intelligence into your sales calls: Before calling up leads, make sure you’re aware of the content your leads are sharing on sites like Facebook, Twitter, or LinkedIn. Using a social media sharing tool to understand what potential customers are viewing and sharing will help you understand what your customers are looking for before you contact them.
“Social search” is an evolving term for the way search engines are factoring content from a user’s social network into the results they get for their search queries. Marketers started taking note of social search with the development of Google+ and Bings social search, and now Facebook has started graph search that uses social signals to elevate more relevant, personalized results. Having a social strategy and fresh content on your website is going to be more important for SEO purposes as search engines put more weight on interaction with your audience.
If your business isn’t up to date on the rapid changes happening in social media which can be daunting, Signature Business Solutions can help by training you or someone in your organization and keeping you aware of all the updates or we can manage your social media strategy.
